The dozens of Super Bowl advertisers last night wanted their ads to reverberate on Twitter. But as the triumphant Seattle Seahawks unmercifully showed the Denver Broncos on the playing field in New Jersey, not everyone gets to go home a winner.
The Consumer Electronics Show always plays host to tech-savvy celebrities. This year is no different—the Las Vegas event has booked some big acts to go along with the gadgets.
It looks like New York Jets quarterback Tim Tebow is finally getting a starring role. Unfortunately for him, it won't be on the field against the Jaguars this Sunday. It's in this new ad for TiVo. The company announced in two videos last month that Tebow would be its new brand ambassador—and not just because his name sounds almost identical to its own. "He is a highly Googled, highly buzzed-about, talked-about athlete as there is in the world," CEO Tom Rogers told Bloomberg. "We're going to make much better use of him than the Jets have this season." Well, have they? The new spot opens with Tebow lounging in a spare living room with two children explaining that they just got a TiVo. "Mom did a TiVo search on you … Now, whenever you're on a show, any show, it gets recorded," says the sister. "And then, she watches you in sloooow-mo," chimes in the shaggy headed little brother. "My dad is not your biggest fan right now," says the girl. "I can see why," Tebow replies with a smile. "TiVo makes TV about a thousand times better," he says in the closing voiceover. If this whole football thing doesn't work out, he won't have acting to fall back on, either. brightcove.createExperiences();