TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most fans—is like high-school prom. Now, client and agency are getting dolled up for a second date at the big dance.
Mocking hipsters was cool until H&R Block started doing it. (Actually, it's probably been passé for a while now.
Please be advised that, as of this column’s publication date, you have 19 days left before the federal income tax deadline. Failure to file returns on time constitutes tax evasion, as the IRS sees it, and is punishable by one year in prison and a $10,000 fine.
While never a particularly enjoyable time for consumers, tax season has become fascinating from a marketing perspective, as do-it-yourself software brands have made an aggressive play for customers of the big brick-and-mortar chains.
In April you may have tweeted how much you hate doing taxes. Sometime later you may have been browsing the Web and noticed ads for TurboTax popping up. That probably wasn't an accident.
Tax Day is April 15, except this year it's not. This year it's April 17—because April 15 is a Sunday, and April 16 is Emancipation Day, a holiday, in the District of Columbia. So, you've got until Tuesday to file your taxes. But why do that when you can watch YouTube videos instead? To make yourself at least feel like you're doing something tax-related, check out the 10 tax-preparation commercials below—the most viral tax spots online, according to Unruly Media. You'll recognize the guys at No. 10. It's Rhett & Link doing their tax rap, which earned them third place in a TurboTax contest back in 2007—long before they became Commercial Kings on IFC.