targeted advertising

If You’re Into Man-on-Man Suckling, You’ve Come to the Right B-to-B Ad

Here's an ad that might make you question the nature of the Internet, who you are and what makes you happy. OK, maybe not all that, but it does touch on those themes. And it includes man-on-man suckling action.

3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat

Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building from scratch. And for Google, that means taking what worked on desktop for so long and transferring it to phones.

Are Brands Afraid of Sharing Their Consumers’ Data With Facebook?

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy ads on Facebook, that data is not seen by anyone else.

Comcast to Tap Set-Top Data for Advanced Advertising Service

NBCUniversal on Thursday unveiled “NBCU+ Powered By Comcast,” a platform designed to sell targeted ads to video-on-demand users while offering clients insights culled from anonymized subscriber set-top box data.

Facebook Ads Will Soon Display AdChoices Icon

Facebook display ads will soon sport the advertising industry's AdChoices icon, allowing users to opt out of the billions of monthly behaviorally targeted ads that appear on the social network. The icon will begin appearing on ads served via the Facebook Exchange by the end of first quarter.

Facebook’s Access to Instagram Data Could Uncrack Images for Ad Targeting

Instagram announced pending updates to its privacy policy today. The headlining change is that the photo-sharing service will now share user data with its new parent, Facebook. That means that advertisers should soon be able to take advantage of Instagram’s data to target ads on the social network.

Varick Builds Data Management Platform

Media buyers typically hire outside tech companies to manage all the data their campaigns funnel back to them. After all, agencies aren’t usually in the business of building technology, so it often makes more business sense to turn to an ad tech company like BlueKai, which offers a robust data management platform (DMP).

Target Pushing Into Media Business

The holidays are a busy season for retailers looking to juice revenue by running ads promoting inventory-clearing sales. But for Target, this year the holidays are also a time for running other brands’ ads.

Adobe Testing Cross-Device Personalized Video Ads

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser.

You Probably Forgot That Old Tweet—but Advertisers Haven’t

Social advertisers are like goldfish, not elephants. Because social data is largely real time, it forces marketers to rely on their short-term memory. That’s fine for serving a Taco Bell banner to someone who just tweeted that they’re hungry, but valuable social signals aren’t only those communicated right now.