Taboola

4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure

The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her own story. The call to build something great is no less significant or full of adventure than a protagonist's journey in a blockbuster film.

Daily Mail Invests $3 Million in Native Partner Taboola

The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed.

Study: 69% of Marketers Believe That Native Advertising Is Valuable

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising.

Healthcare Giant Pushes ‘ABCs of Disease’ Videos With Wide Ad Outlay

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans.

A Viral Audience Can Only Happen With the Right Marketing Bait

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch.

Content Recommendation Company Now Allows Users to Reject Stories

Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests.