sxsw activations

Mophie Is Bringing Dogs to SXSW Again, and This Time They’re on Motorcycles

Mophie, the maker of battery-charging smartphone cases, hopes to learn it's more than just a pup at garnering South by Southwest Interactive attention.

6 Keys to Conquering SXSW

Austin’s SXSW is never about just one thing, it’s about one more thing. Brands look to outdo each other, startups look to outshine each other and parties look to be more epic than the last. Starting today with the interactive portion of the festival, Austin is a case study in the social media phenomenon of “fear of missing out,” or FOMO.