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Mophie, the maker of battery-charging smartphone cases, hopes to learn it's more than just a pup at garnering South by Southwest Interactive attention.
The Orange County, Calif.-based company is enlisting six leather-clad motorcyclists to drive Indian Motorcycles around downtown Austin, Texas, from March 11 through March 13. More importantly, a friendly-looking St. Bernard will appear in four of the six bikes' sidecars, reprising Mophie's attempt at pooch-based persuasion last year. The other promo-adorned motorcycles this weekend won't have sidecars.