Sweden

This Art Director Got Nowhere With His Agency Job Hunt, So He Pretended to Be a Client

Agencies don't return emails and phone calls from random young creatives looking for work. They do return emails and phone calls from potential clients.

This Women’s Choir Bleats Out Goat Versions of Christmas Carols for a Good Cause

It isn't easy refreshing your Christmas music playlist. A worthy original with just the right mix of novelty and nostalgia is hard to find. But last year, giving contenders a run for their money, ActionAid Sweden released a holiday album titled "All I Want for Christmas Is a Goat," in which Christmas classics were reinterpreted using, well, goats. It looks like the collection was a hit—because this year, with help from its agency Wenderfalck, ActionAid has organized a charity concert around it. In it, an actual female choir joins forces to bleat out the hits in ways that would impress even the Billy Goats Gruff. 

Ad of the Day: Acceptance Is the Greatest Gift in This Lovely Christmas Ad From Sweden

Being with your family during the holidays can be awkward, and it can be especially awkward if you're a teenager who's transitioning from male to female. Elkjøp, an electronics chain in Norway, has created this heartwarming Christmas ad about understanding and acceptance between a father and his daughter.

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father and daughter.But while those ads were fairly subtle, its latest effort minces no words. "Retail Therapy" puts Ikea's "Where Life Happens" campaign into blunt action with a website where products are renamed to match common Google searches in Sweden. 

This Brewer Made the World’s Most Expensive Potato Chips to Go With Its Fancy Beer

You sit down to enjoy a lovely, high-quality craft beer. And then you ruin the gourmet experience by shoving a bunch of Pringles into your gob.One brewer in Sweden is rectifying this not-really-a-problem problem with a goofy but fun stunt: To go along with the supposed epicurean majesty of its beverage, St. Erik's Brewery created a very high-class snack—potato chips featuring rare Nordic ingredients and sold in a pack of five for a whopping $56.

Step Right Up and Watch This Air Acrobat Attempt the Most Irresponsible Circus Act Ever

One December day at the International Scene of Contemporary Dance in Stockholm, Sweden, a man named Olle, one of the best air acrobats in the world, did a triple-somersault jump. It was a jump like hundreds of others he'd done before, but this time was different. He fell on his head. "Within that second I heard my neck break. A moment devoid of time," Olle writes. "The sound of the neck break echoed in my head, itself an endless, dark, spherical space in which I was hovering weightlessly." Olle crushed several cervical vertebrae and damaged his spinal cord. He was paralyzed from the neck down. The doctors couldn't say how much brain functioning he'd regain, or even whether he would walk again. One thing was sure: He'd never jump again.It's been 10 years since then. Olle has miraculously recovered. Many people like him would count their blessings, move to a quiet town and take up gardening. But in what's being dubbed "the most irresponsible circus performance ever," Olle is gearing up to repeat the same jump, with just one difference. This time, he'll do it from up to 12,000 feet in the sky.

With This Sweet Ad, Ikea Joins Small Group of Brands Willing to Talk About Divorce

As we've mentioned before, very few companies explore the topic of divorce, or its ramifications for families, in their advertising. It's just too depressing, the thinking goes, even if it's also, of course, relatable to so many millions of people worldwide.A few brands have taken the risk—Honey Maid, of course, and also Ford, which rolled out this beautiful and sad short film earlier this year.Now, it's Ikea's turn. Check out the spot here.

Forsman & Bodenfors Wins PR Grand Prix for Showing Exactly How Good Organic Food Is

CANNES, France—Already a winner at the International Andy Awards and Eurobest, "The Organic Effect," a campaign for Swedish supermarket chain Coop, took home the PR Grand Prix tonight at the Cannes Lions festival here.

Sweden’s Brilliant ‘Call a Swede’ Tourism Campaign Wins Direct Grand Prix at Cannes

CANNES, France—WPP agency Ingo Stockholm won the Direct Lions Grand Prix at the Cannes Lions festival here tonight for a remarkable tourism campaign that allowed anyone, anywhere in the world, to call a phone number in Sweden and talk directly and immediately to a random Swede.

Why Electrolux Made This Dry Cleaning Business Look Exactly Like One Woman’s Home

Branded prank videos are still hanging around, as we saw earlier this week with Publicis' great Heineken stunt from Brazil. And here's a fun new one from Sweden, where Electrolux touted its UltraCare range of washing machines by turning the dry cleaning store that one Swedish woman uses into a replica of her own apartment.