Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a bit of good news about that partnership: It has resulted in a 22 percent increase in Lexus' brand awareness, according to USA's internal research.
Specs Age 34 Claim to fame Right fielder for the Toronto Blue Jays; six-time player in the MLB All-Star Game Base Toronto and Tampa, Fla.
In last season’s premiere of FX’s American Horror Story, two teenagers are lying on the bed, nervously making out. “I don’t want to hurt you,” says the boy, moments before having a seizure, bleeding profusely from his eyes, nose and mouth, and then dying.
It would take a particularly buoyant mental state to decide that sprinting up the sail of a fast-moving yacht and then jumping off of it for no apparent reason (or even a large wad of cash) is something a person should attempt.
Specs Who Harrison Barnes Age 21 Accomplishments NBA player (small forward with the Golden State Warriors); former UNC Tar Heel; 2011 ACC Rookie of Year
Time-shifting is playing an increasingly disruptive role in American viewing habits, as evidenced by the significant lift in program deliveries in 2012.
USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans, and provide deeper ad integrations for the shows' partners while the series are running.