How a Popular Show on USA Has Given Lexus a Big Lift
Brand Marketing
Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a [...]
The Most Time-Shifted TV Shows of 2012 [Spoiler Alert]
Time-shifting is playing an increasingly disruptive role in American viewing habits, as evidenced by the significant lift in program deliveries in 2012.
USA to Launch 6 ‘Social TV’ Tie-ins Aimed at Superfans
USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans, [...]
Summer Thursdays Get Steamy on Cable
Cable programs were the big success stories in the ratings reports from the end of last week, as a host of series premieres and returning shows on Thursday night had [...]