The Store of the Future Has Arrived (and No, It’s Not Apple)
Brand Marketing
Eighty-five-year-old Chicagoan Martin Shafron, a self-described “computer illiterate,” steps into the rotunda-like entrance of AT&T’s flagship store in the city’s high-end retail district known as the Magnificent Mile.
Ad of the Day: Staples
Brand Marketing
Office-supply ads in the U.S. aren't generally known for their subtle wit. In Argentina, it's another story.
Add Staples to the List of Restless Retailers
Brand Marketing
The restlessness among retailers remains unrelenting. Staples is talking to creative agencies about its branding needs. The scope of work, however, is unclear. One source says the company wants ideas [...]
America’s worst ad: Staples edges Quiznos
Creativity
Staples's "Wow!" guy has beaten out the Quzinos singing kittens by a hair (30 percent to 29 percent) in Consumerist's reader poll to find the Worst Ad in America 2010. [...]
Staples’ annoying ‘Wow!’ guy is here to stay
Creativity
We recently linked to a list of annoying animated ad characters, but if you were to expand it to live action, you'd have to put Staples' "Wow, that's a low [...]
Staples’ Coach Tom eyeing a losing season
Creativity
Staples and ad agency Duffy & Shanley try hard to score—perhaps a bit too hard—with the "Gift It For Free" effort, which introduces Coach Tom, a sports fanatic obsessed with [...]