Staples Issues RFP in Bid to Consolidate

Roster shops include McCann, MediaCom, Razorfish

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Staples has circulated a request for proposals in an effort to consolidate all of the company’s integrated communications efforts, sources said.

Staples' roster shops include McCann Erickson, whose ads featured the retailer's "Easy Button" marketing device; MediaCom; Razorfish; and various public relations shops. Select Resources International in Santa Monica, Calif., is believed to be handling the search which may assign all of the marketing disciplines to one holding company.

In 2012, Staples spent nearly $85 million annually in measured media, according to Nielsen.

In late 2011 the Framingham, Mass.-based

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