sponsored data

Can Marketers Stop Ad Blocking by Offering Free Mobile Data?

BARCELONA, Spain—Would free data be enough of an incentive for people to turn off their ad blockers?

FCC to Wait and See on AT&T-Sponsored Data Plan

Critics of AT&T’s sponsored data plan say it’s a clear violation of the Federal Communications Commission’s net neutrality rules, but the FCC isn’t so sure.

AT&T Wireless Lets Content Providers Help Pay for Your Mobile Minutes

AT&T is launching a sponsored data program, allowing app developers and content makers to cover the costs of their services.