Ahead of Father's Day, Young & Rubicam Mexico launches a spot for the Special Olympics that follows an expectant dad in a frenzy of anticipation over an upcoming blessed event—the birth of his son. "When I found out you were coming, it was the happiest day of my life," the voiceover begins. "A boy. A boy that would love football as much as I did. I waited nine long months, and then you were born. And you gave me the most unexpected surprise."
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Special Olympics, a U.S.-based organization that in the past decade expanded its footprint to 170 countries as it branched out beyond sports, has hired Young & Rubicam to lead global marketing efforts.The assignment came after a relatively fast review that was managed by Select Resources International in Santa Monica, Calif.