Y&R’s Special Olympics Ad Offers a Truly Remarkable Take on Fatherhood

Dad gets a life-changing surprise

Ahead of Father's Day, Young & Rubicam Mexico launches a spot for the Special Olympics that follows an expectant dad in a frenzy of anticipation over an upcoming blessed event—the birth of his son. 

"When I found out you were coming, it was the happiest day of my life," the voiceover begins. "A boy. A boy that would love football as much as I did. I waited nine long months, and then you were born. And you gave me the most unexpected surprise."

Watch the clip before reading further:

So, were you surprised? Dad sure was. 

Ultimately, of course, it's all about unconditional love. "I wanted so much to teach you about this game," the narration concludes. "But in the end, it was you who ended up teaching me about life. I am your biggest fan." 

Clearly designed as a tear-jerker by Central Films North director Rodrigo Garcia Saiz, the ad pushes all the right buttons, and there's no denying the sweetness of the sentiment or the powerful emotions at play—even if the setup and twist might be a tad predictable. Also, we'd expect any self-respecting dad to cherish a special-needs son or daughter, regardless of what his expectations were before the child arrived. Wouldn't we?

Anyway, every person deserves the opportunity to excel at his or her own pace, to the limits of their abilities; striving toward our goals makes us champions. That message never gets old, and it's worth retelling—especially since there are plenty of folks here in 2016 who persist in thinking otherwise.


Client: Special Olympics  

Agency: Young & Rubicam Mexico

Chief Executive Officer: Hector Fernandez

Chief Creative Officer: Saul Escobar

Creative Director/Copywriter: Manuel Guillen

Creative Director/Copywriter: Mario Vivanco

Regional Creative Director: Martin Goldberg

VP Account Director: Britta Dahl

Agency Producer: Bernardo Salum

Production Company: Central Films North

Director: Rodrigo Garcia Saiz

Executive Producer: Mauricio Francini

DP: Mateo Londono

Art Director: Oscar Carnicero

Post Production: Cluster Studio

Audio Producer: Benedicte Leclere

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.