Ask what’s in the American history collection at the Smithsonian Institution, and most people will mention really old stuff like The Star-Spangled Banner or a few chunks of Plymouth Rock […]
DDB is hoping the Sumatran tiger doesn't go the way of the vinyl record—particularly the quickly degradable one. For Earth Day, DDB New York and the Smithsonian's National Zoological Park and Conservation Biology Institute are raising awareness of the endangered animal—of which only 400 are left—by creating an endangered song.
Smithsonian magazine is getting ready to launch The Future Is Here, a new conference focusing on science, technology, engineering and math innovations. The conference is set take place on June 1 at the National Museum of the American Indian in Washington D.C. with a list of notable speakers including astronaut Buzz Aldrin, astrophysicist John Mather and ocean explorer Bob Ballard.
A recent study on Gen Y by Visa found that 49 percent of millennials want to bypass traditional companies in favor of startups. It seems a culture of invention is appealing to our next generation of great talent.
Following Smithsonian magazine’s digitally-focused redesign last year, Smithsonian.com getting ready to launch a short film contest titled Smithsonian in Motion.
The Smithsonian Institution is known primarily for housing historic artifacts—everything from George Washington's sword to Dorothy's ruby slippers. But that's a musty legacy—nothing feels new or dynamic about the Smithsonian.
For those who associate Smithsonian magazine with hushed museum halls and doctor’s waiting rooms, Michael Caruso has another idea in mind.