With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused.
Specs Who From left: CCO Scott Seymour; president, CEO Kevin Meany; creative strategy and ideation vp Larry McGearty What Promotion-driven marketing services agency Where Hilton Head, S.C.
Adam Scott made a career guest starring in series like Boy Meets World, Party of Five and Eastbound & Down, but he really became a TV star playing Ben Wyatt on NBC's Parks and Recreation. Now that the comedy is winding down its seventh and final season, the actor has branched out, starring in Smirnoff ads, appearin
Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of racing, shunning its traditional elitism in favor of reaching more fans.
The best commercials this week don't have too much in common, except that they're all worth a watch.
If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow accomplishes the goal while still using some of TV's hottest talent.
The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about the agency and its recent success.
Hello again! It's me, Lauren, and as part of my ongoing investigation into the secret methodology behind advertising, I've been drinking. Exploring alcohol. By which I mean vodka, silly. After a long and detailed study, I have reached the conclusion that it has something to do with a dominatrix and two snakes. Salut! @laurenreeves