Smirnoff

Infographic: The Recipe for a Successful Booze Brand

With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends are the biggest influence, research company Crowdtap found that alcoholic-beverage consumers are also very brand-focused.

Why an Agency Founder Dropped His Ph.D. Ambitions to Tackle Marketers’ Real-World Challenges

Specs Who From left: CCO Scott Seymour; president, CEO Kevin Meany; creative strategy and ideation vp Larry McGearty What Promotion-driven marketing services agency Where Hilton Head, S.C.

Saying Goodbye to Pawnee: Adam Scott on His Next Move

Adam Scott made a career guest starring in series like Boy Meets World, Party of Five and Eastbound & Down, but he really became a TV star playing Ben Wyatt on NBC's Parks and Recreation. Now that the comedy is winding down its seventh and final season, the actor has branched out, starring in Smirnoff ads, appearin

Smirnoff Sponsors Formula One Team in Drive to Make Racing Less Elitist

Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of racing, shunning its traditional elitism in favor of reaching more fans.

Adweek’s Top 5 Commercials of the Week

The best commercials this week don't have too much in common, except that they're all worth a watch. 

Ad of the Day: Alison Brie and Adam Scott Host a Socially Awkward Party With Smirnoff

If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow accomplishes the goal while still using some of TV's hottest talent.

2013 U.S. Agency of the Year: 72andSunny

The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about the agency and its recent success.

Why Bother Advertising Alcohol? [Video]

Hello again!It's me, Lauren, and as part of my ongoing investigation into the secret methodology behind advertising, I've been drinking. Exploring alcohol. By which I mean vodka, silly. After a long and detailed study, I have reached the conclusion that it has something to do with a dominatrix and two snakes.Salut!@laurenreeves

Smirnoff Leaves JWT for 72andSunny

Just as JWT's longtime relationship with Diageo ends, another one begins.

Roster Shops Chase Global Smirnoff Brand

Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair.