Infographic: The Recipe for a Successful Booze Brand
Brand Marketing
With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends [...]
Ad of the Day: Alison Brie and Adam Scott Host a Socially Awkward Party With Smirnoff
Brand Marketing
If there's one age-old trick that's worked for mid-priced brands, it's poking fun at the pretentiousness of their costly competitors. Smirnoff's new campaign is no exception, though it somehow accomplishes [...]
2013 U.S. Agency of the Year: 72andSunny
Brand Marketing
The long wood table that 72andSunny partners John Boiler, Glenn Cole, Robert Nakata and Matt Jarvis share as a desk inside their Playa Vista, Calif., office says a lot about [...]
Why Bother Advertising Alcohol? [Video]
Brand Marketing
Hello again! It's me, Lauren, and as part of my ongoing investigation into the secret methodology behind advertising, I've been drinking. Exploring alcohol. By which I mean vodka, silly. After [...]
Smirnoff Leaves JWT for 72andSunny
Brand Marketing
Just as JWT's longtime relationship with Diageo ends, another one begins.
Roster Shops Chase Global Smirnoff Brand
Brand Marketing
Sources describe Diageo’s global review of its Smirnoff vodka brand as a roster shop affair.