Simon Cowell’s latest attempt to salvage The X Factor has come to naught, as Fox on Friday said it has pulled the plug on the series.
Fox has a black hole punched through the middle of its prime-time schedule, and if the Season 3 premiere of The X Factor is anything to go by, the void is only going to get more ragged at the edges as the season progresses.
After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around with the show.
A week after hitting all the high notes in its network television debut, ABC’s country music drama Nashville is singing a slower, sadder tune.
Do you wear a lot of plaid, dance on top of cars, swim in your clothes, buy real records and hone the perfect bed head? Then does Simon Cowell have a set of headphones for you, you lovely young thang. A partnership between the acerbic star-maker and Sony Electronics has birthed yet another entry into the jam-packed overpriced-headphones category, this one called X Brand. Expect to see the product become as ubiquitous on The X Factor, Fox's second-season talent show, for which Cowell is creator-producer-judge, as the Coca-Cola cups (and competitor Beats headphones) are on American Idol. A pair of ads from Omelet Los Angeles and production company Foundation Content will launch the $300 X Brands, clearly aimed at the hip kids who "live music." Cowell, for his part, promises that the product is the best on the market, because, of course, he'd like to see them wrapped around the noggins of myriad millennials. The ads, initially slated for in-store airings at Best Buy and other retailers, will start popping up on broadcast and cable TV and on the Jumbotron in Times Square. Brace yourself for the onslaught of mousse, skinny jeans and meticulously cultivated cool. Second spot and credits below.
The season two premiere of Fox’s refurbished The X Factor didn’t quite have the impact the network was hoping for, as a bonus helping of NBC’s The Voice disrupted the opener.
It was perhaps the worst kept secret in the business, but when Simon Cowell on Monday afternoon introduced Britney Spears as one of The X Factor’s new celebrity judges, the crowd at the Beacon Theater let out quite a whoop, y’all.
Producers of Fox’s freshman competition series The X Factor have cleaned house, cutting ties with judges Paula Abdul and Nicole Scherzinger as well as host Steve Jones.
Season 11 of American Idol got off to a somewhat rocky start as the two-hour premiere failed to live up to last year’s debut.
Last summer, Fox readily shelled out $20 million to launch Simon Cowell’s new talent show, X Factor, in hopes of creating a flashier update of American Idol.