Pepsi, GM Bail on Fox's X Factor

Honda, P&G sign on for season 3

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

After serving as the flagship sponsor of Fox’s The X Factor for its first two seasons—an agreement that included extensive integrations and interactive elements—Pepsi has passed on a third go-around with the show.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in