Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Do you wear a lot of plaid, dance on top of cars, swim in your clothes, buy real records and hone the perfect bed head? Then does Simon Cowell have a set of headphones for you, you lovely young thang. A partnership between the acerbic star-maker and Sony Electronics has birthed yet another entry into the jam-packed overpriced-headphones category, this one called X Brand. Expect to see the product become as ubiquitous on The X Factor, Fox's second-season talent show, for which Cowell is creator-producer-judge, as the Coca-Cola cups (and competitor Beats headphones) are on American Idol.