Despite a strong set from Seth Meyers during NBCUniversal's upfront on Monday, fellow late night host Jimmy Kimmel proved this afternoon why his annual roast on ABC's upfront stage is the highlight of the week.
IFC has always prided itself on going against the grain—the network proudly boasts the tagline "Always On. Slightly Off." And during its upfront presentation this afternoon, president Jennifer Casserta said something you don't hear many media companies say these days: It doesn't care for millennials.
A week after NBCU and Vox Media announced a new advertising program called Concert, the cross-platform ad play is ready for its close-up.
Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's the strongest area of television from an ad-supported perspective," said Chris Geraci, president of national broadcast at OMD.
Though it features hilarious send-ups of some of the most influential documentaries of the last 30 years, Documentary Now—the new IFC series Seth Meyers created with fellow SNL alums Bill Hader and Fred Armisen—means no harm, Meyers says.
While the conjunctivitis-plagued Bob Costas may not look back fondly on the 2014 Winter Olympics, Sochi’s stellar ratings performance has left NBC’s ad sales team in the pink.
Were the NewFronts worth it?That's the question some in the Web video industry might be asking, even as they prep for next year's week of shows. A few weeks ago, it was revealed that Yahoo hadn't sold advertisers on most of the big shows it presented to agencies and brands last spring, including Jack Black's Ghost Ghirls. And on Wednesday, Hulu's anticipated animated series Mother Up! premiered, also with no sponsor.
Seth Meyers' offbeat superhero cartoon The Awesomes has lived up to its name as far as the brass at Hulu are concerned: the show has been renewed for a second season on the I-can't-believe-it's-not-a-traditional-network, marking Hulu's first co-produced scripted original renewal, and certainly one of its quickest.