5 Predictions From TV Network Execs Last Year That Were Way Off
You'll hear a variety of pop hits during TV network upfront presentations, but the only song that really should be part of the soundtrack this week is Everything is Awesome [...]
Upfront Upheaval: ABC Creates an All-Shonda Rhimes Thursday Block
It’s Shonda Rhimes’ world; everyone else just lives in it.
WWF Snaps #Lastselfie of Endangered Animals
Brand Marketing
The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be [...]
How Samsung and David Ortiz Roped the President Into a Promotional Selfie
Performance Marketing
Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act.
Samsung Tells the Story Behind the Selfie That Ate Hollywood (and Twitter)
Brand Marketing
Samsung marketing chief Todd Pendleton attributes much of the brand’s marketing success to moving quickly and seizing opportunities on the fly. That’s not to say that the company doesn’t plan [...]
10 YouTube Videos Everyone Is Watching
Performance Marketing
With the exploding popularity of selfies (see: Ellen Degeneres at the Oscars), it's little wonder Teens React to Super Selfie was a top viral video last week.