Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
You'll hear a variety of pop hits during TV network upfront presentations, but the only song that really should be part of the soundtrack this week is Everything is Awesome from The Lego Movie. It's the perfect mantra for upfronts, where all the network executives who take the stage will be full of optimism that their new crop of shows will finally be the ones that take them to the top.
But of course, everything is not awesome—even for NBC, the No.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in