Seat

Cosmo Designed a Car for Women, and That’s Going Over About as Well as You’d Expect

Women everywhere, rejoice! There is now a car just for us!Women's magazine and marketing menace Cosmopolitan announced at London Fashion Week that it's teamed up with car maker Seat to release a vehicle designed for "fun and fearless Cosmo girls."

Ad for VW’s Seat Pits a Powerful Engine Against Toy Monkeys

Lowe's first work for Volkswagen's Seat, from its new Lola office in Barcelona, Spain, takes acceleration to absurdist lengths.A two-minute teaser ad that landed on YouTube this week features a guy in a high-back seat in front of a black acceleration pedal, albeit one detached from a car. It's connected to an engine, though, and as he depresses the pedal, a cluster of 280 toy monkeys also plugged in to the engine bizarrely start clanging the tiny cymbals in their hands. But as the guy presses down harder—creating a loud engine roar—the monkeys, sadly, burst into flames and explode into the air. "Only a Cupra can handle the engine of a Cupra," explains screen copy.The ad then cuts to a thumbnail image of the Seat Leon Cupra and the fun tagline, “Enjoyneering.” It's just a teaser ad—the first of three—for a big campaign that rolls out next month. Let's hope the next one is kinder to kids' toys.

Volkswagen Seat Win Is a Big Deal for Lowe and Huge

With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue.

Biker cupid shoots for heart in U.K. car spot

He's not exactly cherubic, but the hairy, beefed-up Cupid certainly gets the job done in this amusing car ad. The campaign, from Barcelona ad agency Atletico International, promotes the SEAT […]