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With the addition of Volkswagen’s Seat creative business, Lowe adds a significant international client beyond Unilever, the agency’s largest account in terms of revenue.
Seat also represents Michael Wall’s biggest coup since he became Lowe’s global CEO in 2009. Finally, the win accelerates the global expansion plans of fellow Interpublic Group shop Huge, which partnered with Lowe on the pitch. Revenue on the business is estimated at more than $15 million.
The assignment came after a review in which there were two other finalists: the Omnicom Group team of DDB and Tribal and the WPP Group team of Grey and Possible, according to sources.