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Marketers Caroling to CCPA: ‘Winter Wonderland’

Performance Marketing

By Chet Dalzell

Marketers caroling may not be what immediately comes to mind to get you in the holiday spirit, but here's a little ditty about how useful data is to marketers. Sing [...]

Creativity

Is Apple or Pumpkin the Ultimate Fall Flavor? Vote Your Allegiance at Dairy Queen

By David Gianatasio

Brand Marketing

This Is How Johnson & Johnson’s Acuvue Uses Real-Time Data

By Christopher Heine

Brand Marketing

Data Points: Summer Travel

By Lucia Moses