Kayak.com has hired TBWA as the travel search engine's first lead creative agency for the European market. The Omnicom Group shop will run the business out of its office in Amsterdam. Sources estimated annual media spending at $25 million.
Scholz & Friends
Another significant account hangs in the balance for McCann Erickson in Lufthansa’s global creative review. The agency, which runs the business from its Berlin office, is defending against a handful of shops that include BBDO and German players Scholz & Friends and Serviceplan Group. Revenue on the account is estimated at $12 million.
Scholz & Friends pulls out all the stops—not to mention everything from nails, dowels and stitches to skyscraper reinforcements—in this apocalyptic spot for the German Federation of Craftsmen. "What is […]
German ad agency Scholz & Friends has gone all political on us with this campaign for Becks modeling clay, a kind of European Play-Doh. Using the slogan "Let the kids […]
This fast-paced spot by German agency Scholz & Friends for an electronics retailer tells an ultra-high-tech tale of robotic "evolution," and rockets by like an awesome H.R. Giger-fueled nightmare. The […]