Scholz & Friends Chooses TBWA for Europe has hired TBWA as the travel search engine's first lead creative agency for the European market.The Omnicom Group shop will run the business out of its office in Amsterdam. Sources estimated annual media spending at $25 million.

Shops Await Decision in Lufthansa’s Global Review

Another significant account hangs in the balance for McCann Erickson in Lufthansa’s global creative review.The agency, which runs the business from its Berlin office, is defending against a handful of shops that include BBDO and German players Scholz & Friends and Serviceplan Group. Revenue on the account is estimated at $12 million.

Craftsmen-less world comes apart at seams

Scholz & Friends pulls out all the stops—not to mention everything from nails, dowels and stitches to skyscraper reinforcements—in this apocalyptic spot for the German Federation of Craftsmen. "What is […]

Modeling clay soothes the old antagonisms

German ad agency Scholz & Friends has gone all political on us with this campaign for Becks modeling clay, a kind of European Play-Doh. Using the slogan "Let the kids […]

German robots can sell me almost anything

This fast-paced spot by German agency Scholz & Friends for an electronics retailer tells an ultra-high-tech tale of robotic "evolution," and rockets by like an awesome H.R. Giger-fueled nightmare. The […]

Amnesty wants more playful world leaders

The German ad agency Scholz & Friends created this goofy PSA for Amnesty International, in which George Bush, Vladimir Putin and Mahmoud Ahmadinejad take a break from destroying civilization and […]