Shops Await Decision in Lufthansa’s Global Review

McCann defends against a handful of contenders

Another significant account hangs in the balance for McCann Erickson in Lufthansa’s global creative review.

The agency, which runs the business from its Berlin office, is defending against a handful of shops that include BBDO and German players Scholz & Friends and Serviceplan Group. Revenue on the account is estimated at $12 million.

The contenders made presentations to Lufthansa executives two weeks ago and now await a decision. The Cologne, Germany-based airline could not immediately be reached. Media planning and buying are not in play and remain at Mindshare. The WPP Group agency retained the assignment last year after a review against Aegis Group’s Carat and Interpublic Group’s Universal McCann. Globally, Lufthansa spends more than $80 million annually on media.

Also not in play—at least for now—is the airline’s direct marketing business, which is handled by Wunderman.