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Another significant account hangs in the balance for McCann Erickson in Lufthansa’s global creative review.
The agency, which runs the business from its Berlin office, is defending against a handful of shops that include BBDO and German players Scholz & Friends and Serviceplan Group. Revenue on the account is estimated at $12 million.
The contenders made presentations to Lufthansa executives two weeks ago and now await a decision. The Cologne, Germany-based airline could not immediately be reached. Media
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