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Kayak.com has hired TBWA as the travel search engine's first lead creative agency for the European market.
The Omnicom Group shop will run the business out of its office in Amsterdam. Sources estimated annual media spending at $25 million.
The hire came after a review in which there were two other finalists: VCCP and Scholz & Friends, according to Robert Birge, Kayak's global chief marketing officer. Each of those shops pitched out its Berlin office.
Grupo Consultores in Madrid managed the search, which began in August.
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