Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.
Samsung Galaxy S4
Motorola's "Lazy Phone" commercial has garnered a whopping 7 million YouTube views since going live three days ago. The humorous, 1-minute spot captures a hippy-looking dude who is ultimately playing the character of a smartphone that relies on touch-screen applications to work.
Let’s face it: most of us are totally camera shy. Dove makes terrific use of that reality in its latest YouTube hit, which was the top-ranking commercial on YouTube and […]
Samsung Telecommunications America has appointed R/GA as its new lead digital agency, sources said. The business moved from Publicis Groupe's Razorfish, which won the account last November.
There is no one—and I mean no one—less cool than a new parent. The arrival of a newborn instantly transforms the late-night partier into a midnight feeder, and designer duds are a risky proposition in a new world awash in the byproducts of baby's digestion. And friends? They still do brunch, only you're not there anymore.
Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video.