Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations
Brand Marketing
Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.
Adweek’s Top 10 Commercials of the Week
Brand Marketing
Samsung’s ‘Smart Pause’ Feature Could Better Mobile Video Advertising
Performance Marketing
Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video.
Samsung Galaxy S4 Will Boost Mobile Advertising, Say Industry Players
Performance Marketing
Mobile marketers were already pumped about the Samsung Galaxy S4, even before the phone was unveiled at Radio City Music Hall on Thursday night in New York.