Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too?
RocketJump is one of the most successful entertainment channels on YouTube. With more than 7.6 million subscribers, it has grown into a powerhouse in the action/comedy genre.
Freddie Wong is one of biggest content creators on YouTube. His videos, which blend video game themes, action movies and cool special effects, have attracted millions of fans. And last year, Wong and partner Matt Arnold's original scripted series Video Game High School generated 55 million views. The show is coming back for a second season on July 25, with a bigger production and marketing budget. Expectations are high.
The online ad world is practically begging for media companies to market Web shows like the TV and movie businesses do. At the same time, the industry is also craving a breakout hit comparable to the biggest shows on TV.Collective Digital Studios believes it might be able to check both boxes with the second season of Video Game High School 2.