Red Carpet

Oscars Produce Strange Promoted Tweets [Updated]

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department.

Jessica Chastain’s Red Carpet Walk a Hit on Twitter, and Brands Pounce

Around 6:25 p.m. ET, #JessicaChastain was the No. 2 trending topic on Twitter (behind #Oscars2013) after the actress made her red-carpet appearance before the Academy Awards. And then by around 6:35 p.m., simply jessicachastain--without the hashtag and in lower caps--was also a trending topic on the micro-blogging site.

Some of the Best Movie Campaigns—From Blair Witch to Hunger Games

The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while snubbing others.