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Oscars Produce Strange Promoted Tweets [Updated]

Performance Marketing

By Christopher Heine

When it came to real-time marketing for Sunday's Oscars, it was a success—if you were looking for bizarre results or if you work in Twitter's revenue department.

Performance Marketing

Jessica Chastain’s Red Carpet Walk a Hit on Twitter, and Brands Pounce

By Christopher Heine

Brand Marketing

Some of the Best Movie Campaigns—From Blair Witch to Hunger Games

By Michael English

Performance Marketing

Melissa Campanelli’s The View From Here: From the ‘Now I’ve Heard It All’ Twitter File

By Melissa Campanelli