What AARP Learned From #ObamaIsNotSatan
Performance Marketing
On Monday, the AARP's Promoted Tweet buy for "Obama" turned awry when #ObamaIsNotSatan was a national trend on Twitter for several hours.
Starbucks Pushes ‘Snow Day’ on Facebook, Twitter
Performance Marketing
When reports of an impending East Coast snowstorm started going around Wednesday, Starbucks' marketing team in New York called up the brand's headquarters in Seattle and quickly pieced together a [...]