ReadWriteWeb Digital XoJane Moves to TypePad Creators’ Newest Platform: Will Traffic Follow? Four years and $50 million later, SAY Media believes its internally developed content management system (CMS) Tempest is ready for prime time. The company migrated its largest site, xoJane, to the platform earlier this month. And now it's offering the platform for free to partner publications. Digital A Rebrand for ReadWriteWeb ReadWriteWeb, the popular tech site acquired last year by Say Media, is getting a rebrand and new editorial leadership. The site has been renamed ReadWrite and rebuilt with responsive design—changes that reflect the increasingly fractured digital landscape and growth in mobile devices since the site’s founding in 2003. Digital SAY Media Acquires Tech Blog ReadWriteWeb SAY Media has acquired popular tech blog ReadWriteWeb.Founded in 2003 by Richard MacManus, ReadWriteWeb became one of the most-respected news sites in the tech world, establishing a voice that's often more serious and in-depth than its competitors.