XoJane Moves to TypePad Creators' Newest Platform: Will Traffic Follow?

Opens door for more publications to come on board


Four years and $50 million later, SAY Media believes its internally developed content management system (CMS) Tempest is ready for prime time. The company migrated its largest site, xoJane, to the platform earlier this month. And now it's offering the platform for free to partner publications. In return, SAY Media gets the right to sell all unused ad inventory, boosting the reach of its own ad network.

The decision to build a blogging platform from scratch was a natural one for SAY Media, which has roots as a CMS developer that created TypePad and Moveable Type.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in