Nielsen Modifies Its Total Content Ratings Rollout, With ‘Limited’ Release on March 1
One month after NBCUniversal asked Nielsen to put the brakes on its Total Content Ratings (TCR) rollout, the company has decided to modify its plans for making the new metric [...]
Hairspray Live! Doesn’t Have the Ratings Staying Power of The Wiz and Fox’s Grease
The Hairspray Live! cast declared "You Can't Stop the Beat" during last night's live musical, but the audience didn't necessarily agree. The ratings for the telecast were down from last [...]
The Trump Phenomenon Delivered Massive Ratings for Cable News Throughout
Say what you want about the outcome, but the 2016 presidential election cycle was unlike any the news media has ever experienced. As you might expect, cable news reaped significant [...]
Fox News Unveils Nearly $30 Million Election-Night Studio
Jutting out toward Sixth Avenue in the 1973 skyscraper 1211 Avenue of the Americas is the newest and glitziest addition to Midtown Manhattan.
The Cubs’ Game 7 Win Is the Most-Watched World Series Game in 25 Years
For one week, at least, baseball is once again bigger than football: 40 million people tuned in Wednesday night to watch the Chicago Cubs win its first World Series title [...]
Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office
Nielsen is taking a big step today to close one of its biggest TV ratings measurement gaps: its inability to accurately account for out-of-home viewing in public places like sports [...]