OK, so you are an online toy seller. Maybe you are an e-commerce entrepreneur who stocks items in your two-car garage, or maybe you are the digital lead at FAO Schwarz—doesn't matter. You've got to move dolls, tricycles, board games and kiddie electronics in the next few weeks like nobody's business.
Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted.
The Toast is singular among the ladyblogs. It is primarily a humor site with a heavy focus on the literary, pop culture and general nerdy content targeting young women.
Unruly, a company that helps brands leverage social video marketing, has hired Richard Kosinski as its U.S. president. He will focus on growing the company's footprint in the States.
Quantcast is announcing today an integration of its digital ad-buying product with Facebook Exchange, letting a brand target prospects on the social platform, as opposed to retargeting its We