Survey: Only 1% of Moms Will Use Twitter for Back-to-School Shopping

Marketers banking on Twitter to target moms with back-to-school offers this year may be throwing away their advertising budgets, according to a new study from PunchTab.

Half of Smartphone Owners Don’t Want Their Locations Tracked

Attention retailers: shoppers are not as interested with beacons and in-store tracking as you think they are, according to a new report from digital marketing platform Punchtab.