Half of Smartphone Owners Don’t Want Their Locations Tracked

Study suggests mobile marketers should cool it

Attention retailers: shoppers are not as interested with beacons and in-store tracking as you think they are, according to a new report from digital marketing platform Punchtab. The findings come at an interesting time as marketers are beginning to share new case studies and launch location-based programs.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.