In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting the best results and your brands are reaching the right audiences.
In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of
In his midtown office last week at A+E Networks, Paul Cabana managed to sound both completely reasonable and incredibly enthusiastic, as though he were simply describing a happy accident that had led to quarter after quarter of uninterrupted growth at H2, History’s sister network.
Time Warner Cable and other pay-TV operators are offering incentives to producers to withhold content from Internet services, Bloomberg reported. Bloomberg's unnamed sources said the incentives take the form of higher payments or threats to drop programm
Specs Age 58 New gig President, entertainment and digital media, Microsoft Old gig President, CBS Entertainment Group Tell me about the new gig.
After writing/producing/editing/scoring and starring in three seasons and 39 episodes of his Emmy-winning FX series, Louis C.K. is taking an extended hiatus from the show.
For the new series set to appear on broadcast networks this fall, the odds of survival are grim. Thanks to a highly fragmented audience comprised of increasingly fickle and distracted viewers, it’s likely that 70 percent of the shows unveiled at the upfronts two weeks ago will not make it to a second season.