The 2016 Digital Content NewFronts Were Defined by Partnerships
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
First Mover: Nancy Tellem
Performance Marketing
Specs Age 58 New gig President, entertainment and digital media, Microsoft Old gig President, CBS Entertainment Group Tell me about the new gig.
Louis C.K. Puts FX Show on Hiatus
After writing/producing/editing/scoring and starring in three seasons and 39 episodes of his Emmy-winning FX series, Louis C.K. is taking an extended hiatus from the show.
Game of Shows: How Did the Studios Do in the Upfront?
For the new series set to appear on broadcast networks this fall, the odds of survival are grim. Thanks to a highly fragmented audience comprised of increasingly fickle and distracted [...]
Google Analytics Gets More Robust
Performance Marketing
Last month, many online marketers got just what they were waiting for: news that new functionalities representing a major upgrade to Google Analytics were coming.
AMC Coverage, Part 3
Attendance at this afternoon’s session was markedly lighter, no doubt a result of some people’s decisions to forego MagaBranding in favor of golf and tennis here in beautiful Boca. Still, [...]