programming

The 2016 Digital Content NewFronts Were Defined by Partnerships

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek

How Television Has Become the Newest New Media

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting the best results and your brands are reaching the right audiences.

Six Tips on Talking to the Post Generation

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of

H2, History’s Sister Network, Is Doubling Down on New Shows

In his midtown office last week at A+E Networks, Paul Cabana managed to sound both completely reasonable and incredibly enthusiastic, as though he were simply describing a happy accident that had led to quarter after quarter of uninterrupted growth at H2, History’s sister network.

Big Cable Offering Producers Incentives to Stay Off the Web

Time Warner Cable and other pay-TV operators are offering incentives to producers to withhold content from Internet services, Bloomberg reported. Bloomberg's unnamed sources said the incentives take the form of higher payments or threats to drop programm

First Mover: Nancy Tellem

Specs Age 58 New gig President, entertainment and digital media, Microsoft Old gig President, CBS Entertainment Group Tell me about the new gig.

Louis C.K. Puts FX Show on Hiatus

After writing/producing/editing/scoring and starring in three seasons and 39 episodes of his Emmy-winning FX series, Louis C.K. is taking an extended hiatus from the show.

Game of Shows: How Did the Studios Do in the Upfront?

For the new series set to appear on broadcast networks this fall, the odds of survival are grim. Thanks to a highly fragmented audience comprised of increasingly fickle and distracted viewers, it’s likely that 70 percent of the shows unveiled at the upfronts two weeks ago will not make it to a second season.