Programmatic TV

Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically

Oreo is back to its old savvy marketing self with a plan for the Super Bowl that's sure to excite ad geeks. Its parent company, Mondelez, is the first to buy Super Bowl ads with programmatic technology, although they will only show regionally. 

More Top Media Publications Trust Programmatic For Premium Ad Inventory

More top publishers are opting into programmatic ad networks to sell premium advertising.Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of media for their websites.

Video Ad Tech Player’s Stock Jumps Almost 50% on First Day of Trading

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its public stock offering today at the Nasdaq exchange, and shares were up nearly 50 percent by noon.

ABC Taps New Programming Sales Chief

ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports.

Will Programmatic Advertising Take Over TV?

Illustration: Alvaro Dominguez