Magazines celebrated their fall issues with star-studded cocktail parties; Adweek’s Media Plan of the Year presented by The Trade Desk brought out media’s heavy hitters, and NBCUniversal celebrated the Emmys […]
Finally, publishers have a reason to cheer Apple. In the 10 days since Apple launched its Newsstand for the iPad and iPhone, many are reporting big spikes in sales of their digital editions. Ease of discovery is a big reason for the sales increase; titles are now collected in one place rather than being scattered all over the iTunes store as they were in the past.
Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale of content on its devices.