Bonnier Revs Up Magazine Licensing Efforts

Creates new chief brand development officer post

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Bonnier Corp., publisher of Popular Science and Parenting, has been buying up print in recent years, absorbing Time Inc.’s enthusiast magazines and smaller acquisitions like Working Mother Media and then-Hachette Filipacchi Media’s hobby titles. Now, it’s joining many of its print brethren in trying to wring more money out of its titles and overcome sluggish growth in print revenue.

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