In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations.
Food technologist Bill Post devised a lot of unusual foodstuffs at the Kellogg's plant he supervised in Grand Rapids, Mich., and he also devised a great way of testing all of them. He brought the goods home for his kids to eat. The children didn't care for many of the prototypes, but one of them they liked a great deal. "Bring those fruit scones home, Dad," they said.
How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos move boxes of Pop-Tarts off shelves.
Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous enough to nab 10.1 million total viewers and a 7.8 rating among people 12-34 (the network's target demo).