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How Pop-Tarts Has Stayed Hot for Over 50 Years

Brand Marketing

By Robert Klara

Food technologist Bill Post devised a lot of unusual foodstuffs at the Kellogg's plant he supervised in Grand Rapids, Mich., and he also devised a great way of testing all [...]

Performance Marketing

How Pop-Tarts Dramatically Improved ROI With Pandora Ads

By Lauren Johnson

Creativity

Not Real but Maybe Should Be: Han Solo Frozen in Carbonite Pop-Tarts

By David Kiefaber