Pop-Tarts

How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca

In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations.

How Pop-Tarts Has Stayed Hot for Over 50 Years

Food technologist Bill Post devised a lot of unusual foodstuffs at the Kellogg's plant he supervised in Grand Rapids, Mich., and he also devised a great way of testing all of them. He brought the goods home for his kids to eat. The children didn't care for many of the prototypes, but one of them they liked a great deal. "Bring those fruit scones home, Dad," they said.

How Pop-Tarts Dramatically Improved ROI With Pandora Ads

How many mobile ads can actually be attributed to a store purchase? Most brands probably don't know, but Kellogg at least has a bit of data on how its promos move boxes of Pop-Tarts off shelves.

Miley’s Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous enough to nab 10.1 million total viewers and a 7.8 rating among people 12-34 (the network's target demo).

Not Real but Maybe Should Be: Han Solo Frozen in Carbonite Pop-Tarts

Brian Altano's concept design of Han Solo Frozen in Carbonite Pop-Tarts was born from silly work conversations about hypothetical Star Wars merch, which is probably how George Lucas came up with most of Episodes 1-3. It's amusing, yes.