As Xbox and PlayStation Launch Hardware, Philadelphia Cream Cheese Gets In on the Action
Performance Marketing
"Highlights of the kit include five cream cheese bricks of power, ultra HD white chocolate, and the latest 3D cookie crumb technology."
Carat USA Lands a Lot More Business With The J.M. Smucker Co.
Brand Marketing
Carat USA has increased its assignment with The J.M. Smucker Co. following a review, the Dentsu Aegis-owned agency said today.
Ad of the Day: PlayStation Awakens Your Inner Child in Epic Trailer for Star Wars Game
Brand Marketing
There's already plenty of nostalgia around the upcoming Star Wars movie, and PlayStation only adds to that vibe with this holiday spot from BBH New York for a game called [...]
Ad of the Day: Gaming Spot Makes Horrifying Use of Robert Frost’s ‘The Road Not Taken’
Brand Marketing
Robert Frost has been frightening lit majors for years. For the rest of us, however, the American poet's thoughtful 1916 masterpiece "The Road Not Taken," with its quiet lines about [...]
Ad of the Day: Sony PlayStation Vue Is the Stuff of Mind-Blowing Sci-Fi Fantasy
Brand Marketing
Wouldn't you?" is the salient question posed in Johannes Leonardo's first ad campaign for Sony's PlayStation Vue since the streaming TV service was announced in March (the agency was awarded [...]
Ad of the Day: New York City Ballet Shows PlayStation Gamers a Proper Victory Dance
Brand Marketing
It's been a breakthrough year for ballet in advertising.