Amazon Recommending Offers? Cool. Facebook? No Thanks

Consumers are twice as comfortable with Amazon using their purchase history to target their offers compared to Facebook employing user profile data to do the same, according to a new research study by Harris Interactive.

Placecast Cashes In on Mobile Wallet Craze

From PayPal to Google to conceivably Apple, many companies are getting in on the mobile wallet trend. Now, Placecast is looking to blow up the emerging market with its ShopAlerts Wallet product that credit card companies, mobile carriers and retailers can use for their own mobile wallet.