You might not agree on politics, but you can agree on Bud Light. That's the message of the A-B InBev brand's 60-second Super Bowl spot, unveiled Wednesday. The first work for the brand from Wieden + Kennedy features Amy Schumer and Seth Rogen, the faces of the Bud Light's new brand platform, "The Bud Light Party," which serves as a way for the brand to parody the political season.
Samsung marketing chief Todd Pendleton attributes much of the brand’s marketing success to moving quickly and seizing opportunities on the fly. That’s not to say that the company doesn’t plan its efforts. It certainly does, but it leaves the door open to calling audibles. A perfect example is the World’s Most Famous Selfie at the Academy Awards.
From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that drove some of the biggest spikes in social media use, according to data from Twitter, Facebook, Google+, Wordpress and YouTube collected by Attensity Media throughout the game.