Social Firm Unified Picks Up Facebook Analytics Startup PageLever

Much as they may have tried, Google and enterprise behemoths Salesforce and

Facebook Page Posts Marked as Spam Spiked Amid Algorithm Outcry

The great Facebook mystery of Fall 2012 may be on the precipice of a solution.

PageLever Looking to Bring Automation to Facebook Brand Posts

Back in the spring Facebook brought real-analytics to its Page Insights tool, letting brands see almost immediately when an individual post was or wasn’t taking off.

Facebook Giving Some Brands a Sneak Peek at Fans’ Other Likes

Most brands only have a basic understanding of who their Facebook fans are. They can see gender, age and location breakdowns through Facebook’s Insights tool, but they’re hard-pressed to find out much else, particularly their other interests. Coca-Cola knows its fans like the soda brand, but what about the TV show it sponsors, American Idol?