Most brands only have a basic understanding of who their Facebook fans are. They can see gender, age and location breakdowns through Facebook’s Insights tool, but they’re hard-pressed to find out much else, particularly their other interests. Coca-Cola knows its fans like the soda brand, but what about the TV show it sponsors, American Idol?
Facebook Giving Some Brands a Sneak Peek at Fans' Other Likes
Company testing new data offering—but only for 'priority' marketers
