Bonnie Hammer Is Shaking Up Her NBCU Cable Portfolio, One Network at a Time
Throughout her legendary career, Bonnie Hammer has learned just about everything there is to know about the television industry, except for one thing: how to rest on her laurels.
Toys R Us’ Holiday Ads Employ Prankvertising
Brand Marketing
It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit [...]
NBCUniversal Unites Broadcast and Cable Ad Sales Divisions
NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will [...]
Lauren Zalaznick to Leave NBCUniversal
Lauren Zalaznick is leaving NBCUniversal after 12 years, following a reorganization in February that put the networks in her portfolio under the control of Bonnie Hammer.
NBCU’s Esquire Network Will Now Unseat Style Rather Than G4
After months of cleaning house at G4, the network has been granted a somewhat inadvertent reprieve, as NBCUniversal has decided that the low-rated women’s lifestyle outlet Style will now surrender [...]
NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum
With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good p