It’s Time to Establish Value, Not Paywalls
An April report from the World Economic Forum, “Understanding Value in Media,” states that the proportion of people saying they would be willing to pay for media in the future is on [...]
Columbia J-School Report: Journalists Don’t Understand Advertising
Performance Marketing
According to a 146-page report released Tuesday by the Columbia University Graduate School of Journalism—titled “The Story So Far: What We Know About the Business of Digital Journalism”—journalists